


Claude Gunasekera
COLOMBO The 9th edition of SATA (South Asian Travel Awards) will take place from 19th to 20th on September 19 & 20 at Cinnamon Grand Colombo, serving as official host of the event.
SATA serve as a platform that celebrates excellence while encouraging collaborating, innovating and for sustainable tourism growth in the region’s hospitality sector. This year’s edition, not only honor remarkable contributions of the industry but also provides a forum for thought leadership, strategic networking and cross-border unity. Sri Lanka as host nation, will showcase their renowned hospitality, resilience, and commitment to advancing tourism on the global stage. SATA 2025 is proudly endorsed by leading tourism organisations across South Asia. Sri Lanka Tourism Development Authority (SLTDA), Sri Lanka Tourism Promotion Bureau (SLTPB), Nepal Tourism Board (NTB), Visit Maldives Corporation Limited, (VMCL) along with major national travel associations such as Travel Agents Association of India (TAAI), Indian Association of Tour Operators (IATO), Maldives Association of Travel Agents and Tour Operators (MATATO), Confederation of Accredited Tour Operators (CATO), Association of Travel Agents, Maldives (ATA), The Hotels Association of Sri Lanka (THASL), Sri Lanka Association of Inbound Tour Operators (SLAITO), Hotel Association Nepal (HAN), Bangladesh International Hotel Association (BIHA), Hotel and Restaurant Association of Bhutan (HRAB), National Boating Association of Maldives (NBAM) and Association of Tourism Trade Organizations, India (ATTOI).
SATA is further supported by a strong network of regional Hospitality Partners, including Mandarina Colombo (Sri Lanka), Sheraton Grand Bangalore at Brigade Gateway (India), Andaz Delhi (India), Hulhulé Island Hotel (Maldives), Holiday Inn Express Kathmandu Naxal (Nepal), Zhiwaling Heritage (Bhutan), and Holiday Inn Dhaka City Centre (Bangladesh).