COLOMBO : Marking a significant milestone for Sri Lankan tourism and women’s empowerment, the Courtyard by Marriott Colombo, in collaboration with Transcend Drive, has unveiled a groundbreaking initiative – the country’s first-ever female chauffeur service.
This innovative program underscores a commitment to providing exceptional guest experiences while simultaneously creating new opportunities for women in the workforce.
Catering to a Diverse Clientele and Redefining Guest Comfort
The introduction of female chauffeurs caters to the evolving needs of the travel industry, particularly the growing segment of female travelers seeking a safe and comfortable transportation experience. As Elton Hurtis, General Manager of Courtyard by Marriott Colombo, emphasizes, “This initiative aligns perfectly with our core values of diversity, inclusion, and putting people first.”
A Gateway to Rewarding Careers in Hospitality
The program goes beyond enhanced guest experiences. It empowers women by providing access to new career paths within the hospitality sector. Transcend Drive, the leading provider of luxury guest transportation in Sri Lanka, is spearheading the initiative. Kishan De Silva, Founder and CEO of Transcend Drive, highlights the program’s significance: “There have never been female chauffeurs before. It’s a whole new world of opportunity for them.”
Investing in Training and Building a Supportive Ecosystem
Transcend Drive prioritizes the well-being and professional development of its female chauffeurs. A meticulously designed selection and training process ensures they are well-equipped to handle the demands of the job. This includes classroom training on tourism industry specifics, guest service excellence, and first-aid training. The chauffeurs also gain valuable practical experience through simulated transfers, excursions, and shopping tours.
The safety and security of the female chauffeurs is paramount. Transcend Drive offers clear guidelines on work hours, ensures transportation after dark when needed, and fosters open communication channels with superiors. Secure locker room facilities are also provided within the hotel.
A Catalyst for Positive Change in Sri Lanka’s Tourism Landscape
This initiative is expected to have a ripple effect, positively impacting Sri Lanka’s tourism industry. Guests will benefit from a more personalized and comfortable travel experience, while female professionals gain access to rewarding careers. It aligns with Marriott International’s commitment to social responsibility and community empowerment, as Sudeshika De Silva, Director at Transcend Drive, emphasizes: “The women are getting more and more powerful… We would like these chauffeurs to be that, for the industry as well.”
Looking Ahead: A More Inclusive Future for Sri Lanka’s Transportation Industry
Both Courtyard by Marriott Colombo and Transcend Drive expressed their optimism for the program’s long-term impact. They envision a future where the chauffeur workforce reflects a more balanced gender ratio. This initiative sets a precedent for a more inclusive and progressive transportation industry in Sri Lanka, paving the way for women to take the driver’s seat in their careers and contribute to the nation’s economic growth.
