Las Vegas: Nine Sri Lankan apparel exporting companies participated at an apparel sourcing trade fair; ‘Magic Las Vegas’ which was held at the Convention Center of Las Vegas, USA, from 7 – 10 August 2022. The companies successfully capitalized the numerous business opportunities created at the event accessing the United States and North and South American markets. This allowed them to secure direct orders worth of over several million US dollars at the site itself, whilst establishing and consolidating a large number of business contacts with U.S. based companies as well as those based outside of the USA making an aggressive push to promote Sri Lanka as key apparel export destination.
The Sri Lankan apparel exporting companies that participated were Lucky Industries, JK Garments, Screenline, Kash Garments, Colmans Garments Industries, Sarasavi Exports, Queens Work Wear, Jia Moda and Haward Fashion. The Sri Lanka pavilion occupied a space of 90 Square meters with ten individual exhibitor booths promoting ladies wear, menwear, mene ‘s wear, babies and work wear as well as socks, label printing etc.
Magic Las Vegas is considered the world’s largest and most comprehensive fashion marketplace in the U.S. that takes place twice annually in Las Vegas, Nevada (February and August) showcasing women’s and men’s apparel, footwear, accessories, and sourcing resources from around the world. It fuels the business of fashion by facilitating connections between buyers and brands with outstanding services like retail concierge.
