COLOMBO : Sri Lanka Tourism is all set to make a grand entry at the upcoming World Travel Market (WTM) 2024 in London, UK, as the country’s tourism industry is poised
for promising growth and development. The largest-ever trade delegation will represent Sri Lanka at this year’s show, with a historical record number of over 100 travel agencies/tour operators/hoteliers from the
travel industry.
The participation underscores the country’s commitment to positioning itself as a premier travel destination for the UK travelers amidst the renewed tourism strategy and new way forward.
At WTM 2024, Sri Lanka will highlight its strategic roadmap for revitalizing tourism, building on a remarkable 50% year-on-year growth rate experiencing so far from the UK, the second largest source
market for Sri Lanka. This arrival growth, which significantly surpasses the previous year’s performance, signals a very positive future for the island nation’s travel sector.
Sri Lanka’s participation in the WTM is especially significant this year, as it comes at a time of immense transformation for the country.
The new government’s vision for tourism emphasizes sustainable development, cultural enrichment, and eco-tourism, with a focus on harnessing the country’s diverse
tourism assets and offerings. The government’s commitment for ensuring ease of access to the destination
through a seamless visa process and its pledge to further enhance Sri Lanka’s image as one of the most safe and peaceful destinations for tourists will be key aspects highlighted this year.
The Sri Lanka Tourism Pavilion is located at N12-210 at Asia Area of ExCeL Hall, London. It will host an
array of industry stakeholders, including tour operators, travel agents, media representatives, diplomats, and travel trade associations and other stakeholders all united in promoting the nation’s vibrant tourism offerings.
