MUMBAI : The brand value of Bollywood superstar Shah Rukh Khan has suffered a major blow due to the involvement of son Aryan Khan in a drug-related case and subsequent arrest by the Narcotics Control Bureau (NCB). Aryan is currently lodged in Arthur Road jail and his bail plea will be heard on Wednesday.
Following the failure of his film Zero, Shah Rukh Khan returned to the film sets after a break of three years. But now due to this case, the shooting of the film Pathan with Deepika Padukone and another with South’s director Atli has been stopped indefinitely.
On the microblogging website Twitter, the hashtag #Boycott_SRK_Related_Brands is trending heavily. For this reason, Edutech platform BYJU’s has suspended all advertising campaigns featuring Shah Rukh Khan for the time being. Notably, SRK is the brand ambassador of BYJU’s since the year 2017. The company took this decision when SRK’s ad started getting trolled on social media. Since BYJU’s ad campaigns talk about a better future for the children, many fans found the difference between reel and real-life awkward.(DNA India)
…Brand value???not rocket science..the bjp/hindutva fachists taken over bollywood..their No:1 agenda :-to purge Bollywood of all the “Khans “..they are a thorn ..in their pursuit of hindu supremacy ..
..this is an open secret that the socalled (credibility:zero)hindu indiam media is mum about…!
..welcome to 21st century India…the worlds largest (fake) democracy