BY MARSHAD BARRY
Any one wanted to succeed in a business or their career they should have clear vison to reach the goals and to become successful. When it comes to business, it begins with a great idea but should have a vison. If the organization have the right structure, the right leadership, adequate funding, and a group of people that believe in the vision that origination will be successful.
What is a Vision Statement?
It is indeed very important to know what is a Vision statement. A vision statement is concern it describes a company requirement to achieve in the long-run, it portrays a vision of what the company will look like in the future and sets a defined direction for the planning and execution of corporate-level strategies. All sort of organizations such as profit and nonprofits, charities, and other groups use vision statements to guide them with their important work
Why we should have a Vision Statement?
Vision statement defines the core reason for a company’s existence and makes work more meaningful. Any company can with out much hassle build an appropriate organizational vision culture around the vision statement and work towards strengthening the culture.
Key component of a Good Vision Statement can describe as while companies should not be too ambitious in defining their long-term goals, it is critical to set a bigger and further target in a vision statement that communicates a company’s aspirations and motivates the audience.
Below are the few main elements of an effective vision statement:
• It should be future forecasted
• It should be motivational and inspirational
• It should Reflective be a of a company’s culture and core values
Following are the few Vision statement of world largest companies.
| Disney | To entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world’s premier entertainment company |
| Tesla | To accelerate the world’s transition to sustainable energy |
| Nike | Nike exists to bring inspiration and innovation to every athlete in the world. Our Purpose is to move the world forward through the power of sport – breaking barriers and building community to change the game for all. If you have a body, you are an athlete |
| Amazon | We aim to be Earth’s most customer centric company. Our mission is to continually raise the bar of the customer experience by using the internet and technology to help consumers find, discover and buy anything, and empower businesses and content creators to maximize their success |
| Create economic opportunity for every member of the global workforce | |
| To organize the world’s information and make it universally accessible and useful |
When you plan your start up or if you don’t have a vision statement to your existing business it is high time to get to know your Vision in your Business. There are many key takeaways for understanding the importance of a vision statement and it should be central part of strategic planning. Because the vision statement guides all aspects of a company, Top Management should allocate more time in developing it. Once its created promote it and share in your marketing materials and in your advertising campaigns where it will show case and reflect your company well.
