Colombo – Vietjet has further strengthened its global presence after being named “Asia’s Leading Airline Brand 2026” at the World Travel Awards in the Maldives, marking a new milestone in its journey to build a globally competitive Vietnamese airline brand that now includes Sri Lanka among its newest destinations.
The World Travel Awards is one of the world’s most prestigious accolades in the travel and tourism industry, recognising organisations that deliver outstanding products and services worldwide. Winners are determined through votes from industry professionals, travellers, and consumers.
This year’s recognition builds on Vietjet’s strong track record at the World Travel Awards, following three consecutive titles as “Asia’s Leading Airline: Customer Experience” in 2023, 2024 and 2025, as well as “Asia’s Leading Airline Rewards Programme” in 2024.
The latest accolade reflects Vietjet’s ongoing brand development across multiple passenger touchpoints, from competitive fares and a diverse portfolio of products and services to a distinctive brand identity and global vision. Alongside expanding its network and scale, Vietjet is transitioning toward a hybrid airline model, continuously enhancing the overall passenger experience.
Mr. Nguyen Thanh Son, Vietjet’s Chief Executive Officer, said: “Vietjet is entering a new phase of growth, repositioning itself as a leading hybrid airline with an increasingly diverse portfolio of products, services and experiences. We envision a Vietjet that not only brings destinations closer, but also creates greater value, richer experiences, and new possibilities to passengers around the world. Vietjet will continue to take Vietnam’s spirit of innovation to new horizons while building an Asian airline brand with a global footprint.”
According to Brand Finance, Vietjet’s brand value rose 117% to USD 906 million in 2026, placing the airline among the world’s Top 50 most valuable airline brands for the first time and making it the world’s fastest growing airline brand that year. This growth has been driven by Vietjet’s international expansion strategy, extending from the Asia-Pacific region into more distant markets, including Europe.
In the first six months of 2026, Vietjet carried more than 13.4 million passengers on 72,000 flights across a network of 213 routes, including 46 domestic and 167 international routes. The airline continues to launch new routes to Sri Lanka as well as Japan, the Philippines, Kazakhstan, and the Czech Republic. Its most recent addition, the direct service between Colombo and Ho Chi Minh City, began operating on 18 August 2026, connecting Sri Lankan travellers directly to Vietnam for the first time.
From Vietnam, Vietjet is taking an Asian airline brand to the world, connecting an ever growing number of destinations, people, and opportunities, Sri Lanka now among them.
