The exertions of the Omani media have been substantiated by unequivocal indicators that reflect the eminent standing of this pivotal sector. The Sultanate of Oman has been the stage for intensive media activity and a pronounced presence at a multitude of national and international functions, ceremonies, and events, a testament to the media’s cardinal role in projecting Oman’s resplendent image. The Omani media advances with purpose in chronicling and broadcasting the nation’s accomplishments with impartiality and transparency, harmonizing its efforts with those of public, private, and civil society organizations. It has thus evolved into an essential conduit propelling the march of comprehensive development and a responsible national voice that contributes to the forging of public consciousness and the consolidation of the Omani identity. The aggregate of news items, reports, surveys, investigations, dialogues, analyses, translated materials, studies, and research in both Arabic and English surpassed 50,000 pieces across print, audio, visual, and electronic mediums. Concurrently, the tally of radio and television summaries and bulletins attained 7,000 throughout 2024.
The Omani media has significantly augmented its digital footprint, harnessing state-of-the-art technologies to deliver purposeful and innovative content that aligns with public aspirations and keeps stride with the accelerated evolution of the media domain. The “Ayn” platform stands as the paramount repository of media content in the Sultanate of Oman, its total content views ascending to 14,161,123, encompassing live broadcast, visual, and auditory material. Visits to the official media portal numbered 12 million, while the collective following of the Ministry of Information’s social media accounts reached 6,482,680 by the end of 2024, an 8% augmentation from the preceding year. The cumulative visits to the electronic portals of newspapers and magazines issued by the Ministry amounted to 39,950,381.
Furthermore, the Omani media is assiduously pursuing integration via government communication, with the objective of elevating societal awareness concerning the nation’s myriad achievements and decisions, and of providing media support for the undertakings of governmental institutions. The scope of support and collaboration extended to these entities approximated 1,050 services during 2024.
All television channels perpetually broadcast their programmatic offerings, with the cumulative transmission hours for the General Channel, Oman Live (Mubashir), the Sports Channel, and the Cultural Channel reaching 8,784 hours. This programming was richly varied, spanning news and developmental content, cultural and children’s segments, features dedicated to women, youth, and sports, alongside entertainment, artistic programs, linking sequences, and program presentations. The volume of radio programming delivered via the General Radio, Holy Quran Radio, Youth “Shabab” Radio, and English Radio attained 26,352 hours, diversified across cultural, developmental, children’s, women’s, youth, sports, entertainment, and artistic categories, supplemented by the programming of Holy Quran Radio and classical music. The totality of live and recorded programs broadcast by private electronic radio stations and channels reached 1,813 programs.
Moreover, the Omani media has magnified the Sultanate of Oman’s regional and international stature by promulgating the pathways of development within Oman and highlighting its civilizational, contemporary, cultural, economic, touristic, and investment facets. This is accomplished through hosting media institutions and delegations from across the globe. The total number of features published concerning the Sultanate of Oman in various international media institutions stood at 1,064, while the number of articles reached 3,887 during 2024.
