COLOMBO: Sri Lanka had a strong momentum at International French Market (IFTM) Top Resa with the presence of 27 exhibiting companies. Sri Lanka is back after the 2021 with its new destination branding ‘You will come back for more”. This is the first travel fair participation after new brand identity is adapted.
France is among the top seven tourists generating market for Sri Lanka with over 44,000 tourists accounted for the first nine months of 2023, just behind the UK and Germany from Europe. Tourism in Sri Lanka is back on track, and it was proved by the presence of 27 co exhibitors at IFTM Top Resa. We launched our first phase of campaign seeing is believing which showed the that the situation in the country is normal. We are now unveiling a new campaign, the slogan Sri Lanka “you will come back for more’ which we were presenting at IFTM to the trade visitors’’ Mr.Chalaka Gajabahu , Chairman , Sri Lanka Tourism Promotion Bureau explained.
Sri Lanka pavilion at IFTM was inaugurated by lighting the oil lamp headed by H.E. Manisha Gunasekara, Ambassador to Sri Lanka Embassy in France followed by Representatives from Sri Lanka Tourism Promotion Bureau, Sri Lankan Airlines, Sri Lanka Association of Inbound Tour Operators (SLAITO) and Tourist Hoteliers Association of Sri Lanka (THASL).
Sri Lanka was able to attract high level of attention from the trade and travel visitors attended at the event. The Sri Lanka pavilion highlighted many aspects of its potential culture, beauty, Ayurveda and many more which Sri Lanka would offer as a tourism destination. Sri Lanka stand optimized the “Sri Lanka -You will come back for more” vivid sights to attract the potential visitor segments. At the Sri Lanka pavilion, Ceylon tea was served for the visitors with a view of promoting Ceylon tea in the French market.
Tourism make a strong comeback with new destination branding at IFTM Top Resa, Paris.
COLOMBO: Sri Lanka had a strong momentum at International French Market (IFTM) Top Resa with the presence of 27 exhibiting companies. Sri Lanka is back after the 2021 with its new destination branding ‘You will come back for more”. This is the first travel fair participation after new brand identity is adapted.
France is among the top seven tourists generating market for Sri Lanka with over 44,000 tourists accounted for the first nine months of 2023, just behind the UK and Germany from Europe. Tourism in Sri Lanka is back on track, and it was proved by the presence of 27 co exhibitors at IFTM Top Resa. We launched our first phase of campaign seeing is believing which showed the that the situation in the country is normal. We are now unveiling a new campaign, the slogan Sri Lanka “you will come back for more’ which we were presenting at IFTM to the trade visitors’’ Mr.Chalaka Gajabahu , Chairman , Sri Lanka Tourism Promotion Bureau explained.
Sri Lanka pavilion at IFTM was inaugurated by lighting the oil lamp headed by H.E. Manisha Gunasekara, Ambassador to Sri Lanka Embassy in France followed by Representatives from Sri Lanka Tourism Promotion Bureau, Sri Lankan Airlines, Sri Lanka Association of Inbound Tour Operators (SLAITO) and Tourist Hoteliers Association of Sri Lanka (THASL).
Sri Lanka was able to attract high level of attention from the trade and travel visitors attended at the event. The Sri Lanka pavilion highlighted many aspects of its potential culture, beauty, Ayurveda and many more which Sri Lanka would offer as a tourism destination. Sri Lanka stand optimized the “Sri Lanka -You will come back for more” vivid sights to attract the potential visitor segments. At the Sri Lanka pavilion, Ceylon tea was served for the visitors with a view of promoting Ceylon tea in the French market.
