COLOMBO : Sri Lanka Cricket to Launch ‘Merchandising Licensing Program’ EOIs Invited from Experienced Sports Brand Licensing Agents Sri Lanka Cricket (SLC), proud holders of the 1996 and 2014 T20 World Cup titles, is planning to launch a Merchandising Licensing Program aimed at expanding its global brand presence through officially licensed products. To initiate this program, SLC is calling for Expressions of Interest (EOIs) from qualified and experienced Sports Brand Licensing Agencies with a proven international track record in brand licensing and merchandising. The selected partner(s), appointed through a transparent and competitive tender process, will serve as the official agent(s) for managing the SLC Merchandising Licensing Program from year 2026 to 2032.
