COLOMBO :The Ceylon Biscuits Limited (CBL) products were officially launched in
Saudi Arabia by the Ambassador of Sri Lanka to the Kingdom Ameer Ajwad on 10 December
at the Four Seasons Hotel in Riyadh.
Sri Lanka’s CBL Group in collaboration with Aamalcom Trading Ltd of Saudi Arabia brings CBL’s popular range of biscuits, chocolates, confectioneries, and snacks to consumers across the Kingdom.
Launching the CBL products, Ambassador Ajwad pointed out that the partnership marks a
strategic milestone and is expected to enhance the visibility of Sri Lankan products in the
Kingdom, creating new avenues for commercial collaboration. He also underscored that this
initiative reflects the growing confidence of Saudi partners in Sri Lanka’s industrial and
commercial capabilities.
The Ambassador further highlighted that Sri Lanka’s exports to the Kingdom of Saudi Arabia
recorded a double-digit increase of 19 per cent from January to September 2025, compared to
the same period in the previous year, and noted that the CBL–Amalcom collaboration is
expected to contribute to a further increase in Sri Lankan exports to Saudi Arabia in the days
ahead. He also stated that total bilateral trade had expanded by 9 per cent, noting that these
figures clearly demonstrate the growing complementarities between the two economies. In
addition, he expressed hope that the recent establishment of the Saudi–Sri Lanka Business
Council would be a game changer, serving as a vital platform for structured dialogue, trade
facilitation, investment promotion, and closer collaboration between the private sectors of
both countries.
The event brought together an esteemed gathering including Director of International
Cooperation of Riyadh Chamber of Commerce, Mansour Al-Ajmi, senior corporate leaders
of CBL Group including Group Director, Rasith Wickramasinghe,
Director/International sales, Nadeeja Karunatilaka, Senior Management team of the CBL
Group, Board member of Aamalcom Trading, Ibrahim Al Shalaan as well as Director –
International Trade, Saeed Asif Khan, General Manager of Amalcom Trading Company
Ltd, Ananth Rajasingam. In addition, members of the wider Saudi business community,
including executives, investors, and trade partners as well as Saudi media personalities and
influencers were present.
Founded in 1968, the CBL Group has evolved into one of Sri Lanka’s leading food
manufacturing conglomerates. Known for its commitment to quality, innovation, and
international standards, CBL operates with a strong supply chain and logistics infrastructure.
The CBL group exports to over 65 countries worldwide, with 8 manufacturing facilities in Sri
Lanka and 3 overseas manufacturing and distribution operations
